Codex Perductum

When will the madness end? Google has started to fill the unsold space in the Chicago Sun-Times with their own ad content. There is no apparent monetization of this for them yet, but it's clear that this is huge! Google is moving into real world advertising. ClearChannel better get ready to fight.

Source:
Sun-Times nets Google ad deal | Crain's Chicago Business

Now, in the Sun-Times, Google is running ads in proximity to relevant content. On Dec. 12, for instance, Google ads touting ticket brokers, White Sox apparel and Chicago Bears memorabilia ran in the Sports section.