The Danger of More Shiny New Things
The Simple Wisdom Project: POVs"Imagine the temptations that the executives at In-N-Out have felt over the years to add something new. In addition to wanting to take advantage of trends and fads, they very easily could have decided they were bored offering the same menu. Why not add a chicken sandwich? Or a shamrock shake in March? Or a Mexican-pizza-melt? Every other restaurant is adding new items to keep customers interested. Weren‘t they worried they‘d fall behind?
They‘ve always said ‘no’, and kept their focus on making the freshest, most consistent high quality hamburger in the world—or at least in this part of the world. And they‘ve never been willing to dilute their focus on that by chasing something shiny and new. They believe that there are plenty of people out there who want great hamburgers, and they‘re okay with those people driving to another restaurant when they are craving something else. That requires great restraint and a real appreciation for what they already have."
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