Codex Perductum

Quotable Moment

news article @ the bren school of information and computer sciences

Don Patterson, assistant professor of informatics at the University of California, Irvine, said in order for employers to use social networking smartly, superiors should try channeling younger people's mastery of social networking tools into something that benefits the agency or company.

One possibility is to enlist young workers to be the organization's public spokespeople, Patterson said. "In a lot of cases, they really understand marketing and branding, and they do it naturally for themselves." Enlisting employees who are good at social networking to represent the organization may be beneficial, said Patterson. "Maybe viewing these things as skills rather than liabilities is helpful."

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Comments (1) Make a Comment

that is a good point.

Posted by: Andrea Verwys at July 9, 2009 1:19 PM

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