Honda Element Commercial with Pinching Crab: Update 2

Gil the crab

So Honda made a funny set of commercials for the Element which a friend of mine had a key role in designing (the car, not the commercials). He sent me a link. The funniest one is the crab one.

This viral marketing thing is sort of wierd. It seems strange to be sending out news about commercials, but I guess if it's funny then good for Honda for making some decent content.

Update 1: I guess this was so popular that they had to take it further. Now all of the commercials have been rolled up into a game that you play. Now you drive your Honda Element around to different locations on an island where the dialogue from the commercials is played. It's elaborate, but still funny. Find the crab on the lower left of the island to get a sense for what the original commerical was like.

Update 2: Clearly this has gotten far out of hand. Gil, the crab from the Honda commercial, now has his own myspace page. He has fans who are singing songs to get Honda to make a new commercial about him (see here.) Again, this is really weird to be talking about. It's a viral ad campaign. The myspace page, and probably even the song are likely plants from Honda. The whole thing could be a completely fake grassroots campaign to bring Gil back for another commercial (a process called Astroturfing). But I guess, who cares. It's funny. Gil has a new commercial out as a result. Click on the image on the left to YouTube it.

Thanks for the update Charles!

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Comments (12) Make a Comment

I can't believe I went and watched commercials on purpose. Twice. Clever.

Posted by: Mike Wilkerson at October 28, 2005 7:19 PM

I love that Crab!

Posted by: amber at November 14, 2005 11:59 AM

That is the funniest commercial!

Posted by: Lori at November 15, 2005 10:07 PM

This commercial is so great!!

Posted by: Jenn at November 16, 2005 8:49 PM

this commercial makes my [snip -ed.] jiggle around

Posted by: Flower Power at January 4, 2006 1:30 PM

In addition to the animals featured in the commercials, a chameleon has been added. Find the sarcastic sucker and play his game. Oh, and "no pinch".

Posted by: Charles at January 4, 2006 4:38 PM

The game is pretty cool, but why do all the roads look like pieces of paper that have been laid down on the ground?

Posted by: Don at January 5, 2006 10:41 AM

This is the funniest commercial.

Posted by: Diane at February 16, 2006 1:26 PM

My husband and I watched it and laughed so hard. I can say it is all over my work now. Thank you for making a car commercial interesting

Posted by: Aprille at April 10, 2006 7:01 PM

I don't pinch. I burn.

Posted by: Rugburn at April 20, 2006 11:58 PM

This commercial saved my life. No pinch.

Posted by: at April 27, 2006 9:51 PM

i literally pissed myself laughing when i saw this couch smelled bad 4 a week,then i bought a new one but aha u got to keep making commercials with talking animals they make me and my mom laugh soo hard:)thx

Posted by: strongbladder at May 4, 2006 4:45 PM

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